As we have seen and notice right now internet is expanding all over the world and we can’t deny that almost a hundred percent of the people rely in the internet for sustaining their everyday work of living. These proves how internet business spescially Google Inc. is a highly successful Internet business because everyone used it for displaying ads for their businesses , in search services . Its shows how big success does the google had gone in world of internet business . Before we tackle much about Google Inc., we should define itGoogle Inc.is a search engine technology, the paid search services (AdWords, AdSense, Partnerships), online display ads, offlince channels, mobile ads and other products, the online advertising market trends and forces. Google Inc., starting from just a smart algorithm, has developed a totally new business model, has become in a few years the world leading search engine, has developed winning applications as Google Earth, Google Video, Google Maps, Gmail, and is enjoying a huge success. Google, starting from scratch, has won the challenge against a giant like Microsoft and against the previous search engine market leaders Yahoo, Lycos, Altavista, Excite.
As I have read the writngs of Keith H. Hammonds in How Google Grows...and Grows...and Grows he said that performance is the envy of executives and engineers around the world ... For techno-evangelists, Google is a marvel of Web brilliance ... For Wall Street, it may be the IPO that changes everything (again) ... But Google is also a case study in savvy management -- a company filled with cutting-edge ideas, rigorous accountability, and relentless attention to detail.It shows that even though it started only in 1995 and in 1998 its named as a top engine and as time gone by Google launches many services for the best services of their client and now we by avail Google services through our phone See how amazing , What more in the next year?Who are their competitors?
Yahoo Inc.- s an American computer services company with a mission to "be the most essential global Internet service for consumers and businesses". It operates an Internet portal, the Yahoo! Directory and a host of other services including the popular Yahoo! Mail. Microsoft Corporation- Windows operating system and the Microsoft Office suite of productivity software, each of which has achieved near ubiquity in the desktop computer market. Microsoft also involves in different fields like online search engine market(www.msn.com), instant messaging(MSN messenger), gaming industry(X-Box) and TV network(MSNBC) etc, its core business is still focused on software manufacture. Its dominance of operating system and office software contributes most to its huge profit. America Online, or AOL for short, is a U.S.-based online service provider, Internet service provider, and media company operated by Time Warner. Based in Dulles, Virginia, a community in Loudoun County, Virginia, with regional branches around the world, it is by far the most successful proprietary online service, with more than 32 million subscribers at one point in the US, Canada, Germany, France, the United Kingdom, Latin America (declared bankrupt in 2004), Japan and formerly Russia.DIRECT COMPETITOR COMPARISON
How have they used information technology to their advantage?
Google was an innovator of the Business Model. Google delivered all these great new products basically for free, enticing and luring million of users worldwide, with the result of building the Brand in an outstanding, quite unbelievable way - and did it so fast.
Google has had success with other products abroad, most notably its Orkut social network which has bombed domestically to its MySpace, Facebook, and LinkedIn brethren, yet has taken off in huge countries such as India and Brazil soit be careful in delivering their services.
Google should be sensitive to cultural sensitivities and will face different regulatory environments abroad, but the truth is that Google has been remarkably successful internationally in large part due to the international word-of-mouth generated by their product and feature set.
How competitive are they in the market?
Google is a competetive in the market because of the services it offers, .How it helps the other business in promoting it world wide.Google corresponds a structure that has a good objective for their client.Providing them a reliable sources of information.
What new services do they offer?
NEXUS ONE
You understand that the Device will only work on GSM networks and that 3G network availability may depend on your mobile carrier. Please contact your mobile carrier to confirm that it offers a GSM network and that the Device’s technical specifications are compatible with 3G coverage in your area.
Google Flu Trends-
How does this work?
We've found that certain search terms are good indicators of flu activity. Google Flu Trends uses aggregated Google search data to estimate current flu activity around the world in near real-time
Google Maps Navigation on your mobile phone
Want a new phone with Google Maps Navigation pre-installed? ... These services are free from Google, but carrier charges may apply. ©2009 Google - Mobile ...
Google Fast Flip
Week in review: All about Apple's iPad, how a tweet revived service. ... BBC News - Eye 'gouging' at Kent rugby match probed by police .... 2009 Google –
Google Voice
Use Google Voice with your existing number new! A
What makes them so unique?
I’ve read a blog and its said that “One thing that has become evident to me is that Google grows in an organic fashion, unlike any other company I know of. Google develops tools that are internally useful and then releases them to the world. Google does not develop products to sell to the world. Google does not have external contracts, at least in the traditional sense, ” “Google is obviously best known for search and for ads associated with search. This is in essence Google’s one true product. It is the one feature Google developed for the outside world. When Google developed search it was no different from a small company. It is what Google has done since then that makes Google different.” “Google doesn’t answer to any external power. They don’t have anyone they have to deliver a product to. There is no contract with a deadline. Due to not having any external dependencies, Google can continuously iterate over a product until it reaches a state of near perfection. It can stay in internal testing as long as Google wants and no one is going to care. See Gmail, Google Maps, etc. This then allows Google to use the perfect form of the agile process. Continuous iterations and testing and development, continues improvement. Then as Google sees fit, release the products. As they get better and better, more people use them and more money from ads come in. It’s beautiful.”
It is so true statement of a writer and I agree with that ,Infact google services expand more every year google has just a simple .Google Inc. is a complex one, and involves more factors. It's a mix of smart decisions, excellent marketing strategy, great advisors, highly innovative and risky business model, and great products.
How competitive are they in the international market?
Obviously, Google has had success in the international environment, including greater market share than in the domestic market, that every Internet company would covet. This analysis delves deeper into Google's international efforts.They are competetive in the international market by giving much effort in their services, and give provide client a good services and a reliable sources of information .
Google should continue to grow their in-country teams significantly in order to best overcome cultural and sales hurdles and take advantage of unique opportunities and the gigantic world market that is growing at a quicker pace than the U.S. market. Recent stats point to European e-commerce in a position to surge past U.S. e-commerce.
References:
http://www.glgroup.com/News/Google-International--Greater-Market-Share-Now-Distancing-from-the-Pack-to-Come-18168.html
http://www.fastcompany.com/magazine/69/google.html
http://www.vertygoteam.com/google_marketing_strategy.php
http://www.programmersparadox.com/2008/03/17/googles-unique-advantage/
http://www.googlelabs.com/?q=google new services as of 2009&apps=Search Labs
http://finance.yahoo.com/q/co?s=GOOG
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